Founded in 1906 in Boston, Massachusetts, New Balance began as a company specializing in arch supports and orthotics. Over the decades, it evolved into a global leader in athletic footwear, renowned for its commitment to quality, comfort, and innovation. The brand’s "Made in the USA" and "Made in the UK" lines are particularly celebrated for their craftsmanship and attention to detail.

The Rise of the New Balance 327

Introduced in 2020, the New Balance 327

The 327’s design is a masterclass in balancing retro aesthetics with contemporary flair. Its extended heel and textured midsole draw from vintage runner designs, while the breathable upper materials ensure it remains lightweight and comfortable for everyday wear. This fusion of past and present is a hallmark of New Balance’s design philosophy.