Founded in 1892, Abercrombie & Fitch (A&F) is an iconic American lifestyle brand that has evolved significantly over the decades. Initially established as an outfitter for outdoor enthusiasts, the brand has transformed into a global fashion powerhouse, renowned for its casual luxury and youthful appeal.

The Origins and Evolution

David T. Abercrombie founded the company in New York City, aiming to provide high-quality gear for hunters and explorers. Soon after, Ezra Fitch, a lawyer and passionate outdoorsman, joined the business, leading to the name "Abercrombie & Fitch." The brand quickly gained popularity among adventurers, even earning the admiration of famous figures like Theodore Roosevelt and Ernest Hemingway.

Over the years, Abercrombie & Fitch shifted its focus from outdoor gear to fashion. By the late 20th century, the brand had become synonymous with preppy, trend-setting apparel. Its iconic logo tees, denim, and cologne became staples for young adults worldwide.

The Modern A&F

Today, Abercrombie & Fitch continues to redefine itself, blending its heritage with modern fashion trends. The brand now offers a wide range of products, from casual wear to sophisticated styles, appealing to a diverse audience. Its commitment to quality and inclusivity has made it a favorite among millennials and Gen Z consumers.

Explore the Collection

For those interested in discovering the latest Abercrombie & Fitch products, an interactive product spreadsheet

Abercrombie & Fitch is more than just a clothing brand; it’s a cultural symbol that has shaped fashion and lifestyle trends for over a century. From its rugged beginnings to its modern-day sophistication, A&F continues to inspire and innovate.